The Harsh Truth About Auto Twitter DM’s

I conducted an informal survey the other day on twitter about what people think about auto DM’s.

As some of you may know I have multiple twitter accounts two of which are @chadengle and @DCTH.

What having multiple twitter accounts has made me able to do is to discover new things that I would not have been able to if I only had one. For example: my personal account (@chadengle) I follow people based on RT’s and connectivity (do you chat with me etc.).

On the Design Community Twitter Account (if you don’t know what DCTH is check out #DCTH. I am following any and all designers/creatives. This has enabled me to see what mass and mass amounts of people use Auto DM’s. I personally hate them, canned responses that say “Hey thanks for the follow here is a lame plug for my website so I can get more traffic. www.lametwittermarketing.com”. Lame right? On my personal account I would unfollow without hesitating. But on DCTH I am just letting it fly. I polled my twitter followers the other day about what their thoughts were on Auto DM’s here were their responses.

@chadengle: QUESTION: Do you think that personalized DM upon follow is annoying?

@nickwichman: nope, if its for reals and meaningful, its cool. automated = lame-o + 1.

@chaseswindler: A personalized one is nice, not a canned response. Now if it’s a canned response I get pissed.

@kristofcreative: Re: personalized DM. Only annoying if it’s a canned DM or pitching a product/service. If it’s sincere, it’s cool.

@cdharrison: If you’re going to send someone something, just @ them. A DM gives the impression it’s potentially automated, IMO.

@andrew_cohen: Personalized? no. Automated, yes.

@moritzangermann: Ohh yes. I’m if someone sends me a DM the likelihood I will unfollow him is very high.

@mckelvaney: It can be, if it has any kind of boiler plate text in it.

@visualrhetor: If it seems genuine, I don’t find it annoying.

@mrrichardson: I would say personalized DMs are good. Automated not so much.

bellmas: No, just don’t sub a name in a canned response. If you make the time to DM make the time to briefly vet the person you’re DMing.

@robbmajor: just my opinion, but I think DMs thanking me for following, thanking me for RT, thanking me for a #followfriday are unnecessary

@CardinalPtREVA: Personalized DM not annoying. Prefer public convo BUT don’t think u should judge how someone uses Twitter – not 1 size fits all.

Ok, so as fate has it Auto “canned”, one size fit all DM’s are not the best method for twitter. Most people will tolerate them if they appear to be genuine and original per each user. So then ehy oh why do so many people use them? For that I am unsure. I am hoping that lame twitter marketing somehow educates these people and makes it easier for people to learn the correct way to use twitter.

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Be sure to read “Drop Your AutoDM’rs Day


Category: Twitter Marketing, What Not To Do
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RSA Course 61 pts

So are we saying it is better to do nothing then to have an auto DM. I understand it is better to have a personal message or to contact in other ways. But is it better to not acknowledge at all if you can't do a personal one or don't have time to personally thank everyone?

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kristofcreative 12 pts moderator

RSA Course IMO, it's better to send nothing than to send an automated DM. I find that the majority of accounts who follow me do so from an automated service based on keywords -- and many of those are bots. The "real" people who follow me also engage with me - say hello, ask or answer a question, etc. So if I were to send them a DM, it would be personalized to them or the conversation.

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JMattHicks 1462 pts moderator

While I'm not a fan of auto-DM's, I do enjoy the ability DM's offer to take your conversation/interaction to "the next level," so to speak. Since you're both mutually following, you already have that connection and by interacting on a more personal level, it opens the possibilites to build a relationship with a different dynamic.

With that said, I'd say that's the exception to the rule. Something about a public interaction with another user seems to really help build trust and rapport with that individual. While auto-DM's are a no-no (IMO) and the best interaction takes place in the public Twitterverse (IMO), I do think DM's can serve a solid purpose.

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kristofcreative 12 pts moderator

JMattHicks Hey Jeremy - thanks for the comment. Yes, DMs are great for personal convos - I use them all the time. It's just the auto spammy stuff people send that are tiresome. Even generic, introduction DMs feel incredibly in personal. And if someone I've never interacted with pushes me a link through a DM, I just unfollow them.

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JMattHicks 1462 pts moderator

kristofcreative Absolutely. And in regards to the link pushing, I understand that Twitter is used by many for networking and then mining that network, but I find it kinda annoying when we just had a great convo and then someone DM's me a link and I never hear from that again.

Really? You just chummed it up with me only hoping to get me to visit your blog/think about buying your product? Yeah, I'd probably unfollow that person as well.

I think that an automated Thank you for following DM is O.K. but a series of DM's from the same person pitching a product or service is annoying.

Direct Messages are absolutely helpful when it is personalized. This is first word from your side, so never ever try to start with a business pitch. Just introduce yourself and greet the other guy or something like that.